Target audience
Events, communication, public relations and protocol teams.
The problem it addresses
A successful event needs precise planning and coordination between many parties. Without a method, costs rise and mistakes become more likely on the day that matters.
Learning outcomes
- Plan an event from concept to evaluation.
- Prepare the budget, timeline and supplier plan.
- Run the event day and handle emergencies.
- Measure success and prepare a post-event report.
Daily topics
- Day 1Event objectives, audience and concept.
- Day 2Budget, timeline and suppliers.
- Day 3Communication, marketing and media coverage.
- Day 4Running the event day: risks and emergencies.
- Day 5Evaluation, post-event report and a final project.
In the field format, the program includes visits to event venues and facilities in Barcelona, subject to availability.
Is this program right for your organization?
Send us your request, and we will send you a proposal covering content, format and duration.