Using Artificial Intelligence in Public Relations Campaigns

Target audience

Communication and public relations managers, and campaign and corporate media teams.

The problem it addresses

Many campaigns are built on instinct rather than data, and their impact is hard to measure. AI makes it possible to analyze audiences, monitor media and measure results, but getting value from it requires a clear method.

Learning outcomes

• Analyze audiences and messages with AI tools.
• Plan an integrated, multi-channel campaign.
• Use media monitoring to track and adjust the campaign.
• Measure impact and prepare performance reports.

Daily topics

1. Day 1Audiences and messages: analysis and drafting.
2. Day 2Campaign planning and channel selection.
3. Day 3Producing campaign content with AI tools.
4. Day 4Media monitoring and risk management.
5. Day 5Measuring impact and preparing performance reports.